Hockey Calgary is excited to announce the launch of their new brand campaign, HOCKEY INSPIRES. This campaign has been developed to bring awareness to the many positive, lifelong benefits of participating in the sport of hockey, and it seeks to inspire anyone who may be currently playing, as well as those who might consider joining Canada’s greatest game.
With over 14,500 players participating in hockey in Calgary each year, positive hockey stories are everywhere, but the individual, life-long impact of the sport can often be overlooked. At Hockey Calgary, our vision is to provide leadership, life skills and development to all our members. We believe in the benefits of hockey, far beyond the final score. This year, we are proud to share a few personal stories from our hockey community, where in their own words they tell us how Hockey Inspires them.
The campaign will be launched with a digital video campaign and social media all leading to a new microsite at www.hockeyinspires.com. Here viewers can see the positive impact hockey makes in the lives of several Calgarians and visitors are invited to submit their own personal stories of how hockey inspires them via social media using the hashtag #HockeyInspiresYYC. In arenas around the city, the campaign will come to life through posters and signage reinforcing the message of positivity and empowerment.
‘We are extremely excited about our new storytelling campaign. Unfortunately, too often the stories that do get told cast a poor light on hockey within this country. The goal of this new marketing campaign ‘Hockey Inspires’ was to focus on the good things that come from being part of Canada’s greatest sport, and to shine a light on the positive aspects of the game through stories that often go untold’ - Kevin Kobelka, Hockey Calgary’s Executive Director.
Hockey Calgary is the largest minor hockey association in Alberta and one of the largest and fastest growing in North America. Hockey Calgary has 21 member associations with over 14,500 players, 2,000 coaches and 1,200 officials. Hockey Calgary’s web site hosts the entire minor hockey schedule, standings & event listings. Please visit www.hockeycalgary.com to find hockey games near you.
Hockey Inspires Media package available at: www.hockeyinspires.com/mediakit
Social Media Outlets and E-mail:
Twitter : @hockeycalgary
For more information please contact:
Manager, Marketing, Communications & Events
P: 403.245.5773 ext. 205